57
7/8 drill bit
Worth a lookShows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.57avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$3.89–$43.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good665.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 33K searches
Signals Low Review Barrier