51
7/32 drill bit
Worth a lookShows searches that convert (20.9% search→purchase), but a small market ($80K/yr) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$13.05avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.97–$24.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,231.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 29K searches