67
6x6 post base
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great173.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$64.24avg listing price — sweet spot $15–$100
Growth
Good+57.4%90-day search growth — must beat 0% to launch
Market size
Good$670K$670K/yr · 346K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$9.68–$225.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality