54
60 grit sandpaper
Worth a lookShows searches that convert (14.6% search→purchase), but a small market ($65K/yr) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good672.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.20–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$65K$65K/yr · 40K searches