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50

6 mil vapor barrier

Worth a look

Shows a sweet-spot price point ($56.54 avg), but a small market ($83K/yr) keeps it on the watch list.

Market size 21Growth 58Conversion 71Competition 44Returns 50Price range 25Avg price 91Brand share 61Review moat 75Quality gap 35

Avg price

Great$56.54

avg listing price — sweet spot $15–$100

Review moat

Great492.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Returns

Good3.0%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.03–$356.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 22K searches

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