57
6 inch paint roller
Worth a lookShows searches that convert (10.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$4.99–$47.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Review moat
Good839.68avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 48K searches
Signals Low Review Barrier