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6 inch hole saw
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Price range
Great$12.65–$34.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Market size
Good$653K$653K/yr · 240K searches
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,897.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf