39
6 inch extension cord
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.81–$19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Review moat
Okay3,733.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 54K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality