60
6 gauge wire
Launch itA $859K/yr market growing +1.7% this quarter with returns at 2.5% — clears our launch bar.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$56.78avg listing price — sweet spot $15–$100
Review moat
Great190.76avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Market size
Great$859K$859K/yr · 414K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Price range
Bad$7.07–$386.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality