36
6/2 romex
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible44.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good$145.01avg listing price — sweet spot $15–$100
Market size
Good$380K$380K/yr · 81K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Price range
Okay$40.56–$267.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand