48
50 light up numbers
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.61avg listing price — sweet spot $15–$100
Price range
Great$7.84–$64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good970.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 87K searches
Returns
Bad8.0%return rate — above 5% kills the launch gate
Signals High Returns