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50 ft 12 gauge extension cord

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A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 43Conversion 89Competition 24Returns 85Price range 95Avg price 95Brand share 27Review moat 24Quality gap 14

Avg price

Incredible$40.56

avg listing price — sweet spot $15–$100

Price range

Incredible$29.76–$75.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,120.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$30K

$30K/yr · 7K searches

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