44
5 watt light bulbs
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,319.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.97–$20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 73K searches
Signals No Dominant Brand