47
5 step ladder with handrails
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$126.45avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,411.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 87K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$54.40–$254.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Price