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5 gang switch plate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay2,553.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 31K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.77–$14.77cheapest to priciest tracked listing — scored on the share inside $15–$100