52
5 gallon water jug cap
Worth a lookShows searches that convert (11.2% search→purchase), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good$774K$774K/yr · 784K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.40–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,874.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.80avg listing price — sweet spot $15–$100