64
5 gallon pump
Launch itA $1.5M/yr market growing +27.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Great$1.5M$1.5M/yr · 1.1M searches
Price range
Great$9.32–$58.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,817.29avg incumbent reviews — the moat a new listing must climb