60
5/8 drill bit
Worth a lookShows searches that convert (15.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good607.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Price range
Good$3.98–$33.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 115K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier