5/32 masonry drill bit
Worth a lookShows searches that convert (16.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good662.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.78–$22.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$83K$83K/yr · 42K searches