53
5/32 drill bits
Worth a lookShows searches that convert (16.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,009.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Price range
Okay$5.08–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 40K searches
Signals No Dominant Brand