55
5/16 drill bits
Worth a lookShows searches that convert (16.6% search→purchase), but soft demand (+2.9% this quarter) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$4.02–$29.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,110.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 59K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch