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48

5 1/2 hole saw

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A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 46Conversion 97Competition 14Returns 72Price range 80Avg price 85Brand share 30Review moat 63Quality gap 50

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.00

avg listing price — sweet spot $15–$100

Price range

Great$10.58–$34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good986.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad$57K

$57K/yr · 19K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Products