70
4x4 post base
Launch itA $1.0M/yr market growing +66.2% this quarter with returns at 3.3% — clears our launch bar.
Avg price
Incredible$39.87avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great306.08avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.0M$1.0M/yr · 855K searches
Growth
Great+66.2%90-day search growth — must beat 0% to launch
Price range
Good$4.77–$162.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand