36
40 watt type b bulb
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.68–$21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,155.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 59K searches