51
40 watt light bulbs
Worth a lookShows searches that convert (11.7% search→purchase), but soft demand (-8.1% this quarter) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 776K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$5.78–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,156.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch