54
40 grit sandpaper
Worth a lookShows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Review moat
Okay1,593.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.56–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 44K searches