54
4 step ladder with handrails
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but a deep review moat (3,414 avg reviews) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$83.49avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$36.41–$161.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 57K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,413.75avg incumbent reviews — the moat a new listing must climb
Signals High Price