34
4 ladder
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$78.48avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$39.68–$153.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,217.65avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 26K searches
Signals High Price