Skip to content
44

4 inch square led recessed lighting

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 16Conversion 24Competition 93Returns 22Price range 45Avg price 86Brand share 64Review moat 94Quality gap 27

Review moat

Great126.3

avg incumbent reviews — the moat a new listing must climb

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$70.11

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Okay$12.54–$202.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Market size

Bad$63K

$63K/yr · 47K searches

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Reviews