46
4 hole saw
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Price range
Good$7.61–$24.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$377K$377K/yr · 178K searches
Review moat
Okay1,518.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf