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52

4 foot extension cord

Worth a look

Shows searches that convert (11.9% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 43Growth 46Conversion 95Competition 62Returns 80Price range 14Avg price 32Brand share 68Review moat 23Quality gap 14

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.5%

90-day search growth — must beat 0% to launch

Market size

Okay$228K

$228K/yr · 193K searches

Avg price

Okay$9.86

avg listing price — sweet spot $15–$100

Review moat

Bad7,936.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.45–$16.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Reviews