45
4 1/4 hole saw
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Price range
Good$7.97–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,032.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 59K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf