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3m painters tape
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Price range
Great$4.20–$67.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,015.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 19K searches
Brand share
Bad100%top-5 brand share — brand-locked demand