40
36 barn door
Skip itPrices mostly outside the sweet spot ($123.56–$353.01) — this niche doesn't clear our bar today.
Review moat
Good610.89avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$194.62avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 18K searches
Price range
Bad$123.56–$353.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price