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320 grit sandpaper
Worth a lookShows searches that convert (18.8% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good1,175.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Price range
Okay$4.08–$24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Market size
Okay$180K$180K/yr · 85K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier