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Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 10Conversion 75Competition 34Returns 28Price range 80Avg price 92Brand share 33Review moat 87Quality gap 52

Avg price

Great$21.66

avg listing price — sweet spot $15–$100

Review moat

Great264.67

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.98–$40.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Okay$114K

$114K/yr · 74K searches

Growth

Bad-30.2%

90-day search growth — must beat 0% to launch

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