51
300 ft tape measure
Worth a lookShows a sweet-spot price point ($33.72 avg), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Avg price
Incredible$33.72avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$10.38–$116.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,536.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 56K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf