37
30 inch barn door
Skip itPrices mostly outside the sweet spot ($116.30–$234.46) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Review moat
Good527.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$173.26avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 30K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$116.30–$234.46cheapest to priciest tracked listing — scored on the share inside $15–$100