50
3 way
Worth a lookShows searches that convert (11.2% search→purchase), but a small market ($67K/yr) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$6.42–$24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Review moat
Okay3,066.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 50K searches