51
3 way switch
Worth a lookShows searches that convert (9.2% search→purchase), but soft demand (-8.9% this quarter) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Market size
Good$671K$671K/yr · 429K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.36–$39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,408.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch