51
3 way light bulbs
Worth a lookShows searches that convert (11.6% search→purchase), but soft demand (-16.8% this quarter) keeps it on the watch list.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Great$967K$967K/yr · 689K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,881.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.17–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch