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57

3 way extension cord

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 45Conversion 76Competition 91Returns 85Price range 63Avg price 72Brand share 87Review moat 23Quality gap 15

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.69

avg listing price — sweet spot $15–$100

Price range

Good$5.57–$30.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,948.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 49K searches

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