41
3 phase disconnect
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great101.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.79avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$51.52–$148.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand