3 inch paint brush
Worth a lookShows searches that convert (16.7% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Price range
Great$4.94–$56.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 37K searches
Review moat
Bad4,296.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand