59
3/8 swivel
Worth a lookShows searches that convert (13.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$5.83–$64.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good828.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 64K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand