56
3/4 to 1/2 reducer
Worth a lookShows searches that convert (12.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good1,043.49avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.50–$27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 63K searches