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3/4 to 1/2 impact adapter
Skip itSoft demand (+0.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.81avg listing price — sweet spot $15–$100
Price range
Great$8.72–$37.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,084avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$158K$158K/yr · 66K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch