49
3/4 ratchet
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$89.22avg listing price — sweet spot $15–$100
Review moat
Great469.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.61–$190.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$179K$179K/yr · 81K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.2%90-day search growth — must beat 0% to launch