42
3/4 impact gun
Skip itPrices mostly outside the sweet spot ($102.08–$529.37) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 319K searches
Review moat
Great312.74avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$220.51avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Price range
Bad$102.08–$529.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price