61
3/4 drill bit
Worth a lookShows searches that convert (15.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good722.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.39–$38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 99K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier